The November 11, 2016 Formec Biffi turned 50 years: half a century of dedication to work, determination, successes and difficulties overcome by the power of faith in a brave entrepreneurial model. Because history Formec Biffi is the story of its creator and founder, Pietro Casella: fifty years of an extraordinary entrepreneurial adventure supported by passion for research, innovation, transformation.
Formec Biffi was born in a small shed of 480 square meters, with the production of mayonnaise and cheese, products of which Peter Casella had developed its experience in multinational company where he made his debut as a young professional, and he had left to start his own business venture. From the beginning, that precious cell research that over the decades developing into the complex and sophisticated laboratory that the company currently boasts. The Research and Development Department is immediately obvious in entrepreneurial thinking of Casella, as a privileged place of the free search, real “hotbed of ideas.”
Since the beginning, the production of mayonnaise acquires a privileged position because, among other products that Pietro Casella knew best technologically, the mayonnaise was the one who demanded the simplest systems. The ingredients are eggs (the first purchase of eggs was two plateau of thirty eggs each, today the only mayonnaise, which is 27% of the production, we use about 250,000 eggs per day) and oil (the first purchase of oil it was of two 25 kilo drums: today takes 13 trucks of oil per week, only for the mayonnaise).
Since that day, Formec acquired the leadership in Italy in the production of Sauces and ready-made sauces, reaching impressive levels of production and becoming an international case history: 85 million turnover, 160 million pieces per year, 100 specialties, 470 recipes , more than 1600 references and marketed a unique manufacturing complexity. The story of Formec has always been imbued with entrepreneurial versatility, choice, this, which led the company to be a leader on many fronts: Private Label, producing sauces and gravies for almost all the Italian brands; Brand Label, with its two Biffi and Gaia brands, successfully developed in two different channels: GDO and HO.RE.CA. Another key company asset is packaging and marketing of bicarbonate Solvay trust in Formec in the 70s and is still maintained. Intrinsic to the company’s vision of Formec are curiosity and the ability to read the market and consumption trends well in advance. In 2000, first on the mainstream market, has launched Organic Pesto and Organic Mayonnaise; in 2010 were launched the Ethnic Sauces and in 2013 the 100% Vegetable Sauces. Chance and luck are never enough to create a successful company: it must be the will to innovate, to progress. From then to now so much progress has been made and traveling companions have always been the intense feelings of that of 11 November 1966: the desire to learn and the strength to fight, to compete and to always look ahead, farther and farther away.